“The trailer’s the thing, by which we’ll prick the interest of the potential readers!”
-Hamlet, sort of
In last week’s cover reveal, I talked about a cover’s importantance in attracting potential readers. That’s not a bold or divisive statement, by any means. Unfortunately, a good cover on its own is rarely enough. Thanks to modern technology and digital storefronts like Amazon, there are a lot of books being published every week. Many of them even have cool covers, because… again… everyone knows how important that is.
So how do you make your book stand out even more? Well, that’s where marketing comes in… and where I start to flounder. Author interviews, book reviews, give-away contests, calls-to-action for your 50k+ Twitter followers… it’s all designed to get the word out about your book and to convert some of those people into new readers.